Multichoice Nigeria revealed that it had invested N5.5 billion in producing the recently concluded “All Stars” edition of the Big Brother Naija reality show.
This information was shared by Busola Tejumola, Executive Head of Content and West Africa Channels at MultiChoice Nigeria, on Tuesday during the cash prize presentation to the winner of the All Stars show, Ilebaye Odiniya, in Lagos.
Ilebaye received a cheque for N120 million and the keys to her new SUV from Innosons Motors. Tejumola noted that over 2,000 individuals were employed for the execution of the show, which generated over 1.53 billion votes from all regions.
Tejumola explained that this year’s investment of NGN5.5 billion covered production costs, construction, fittings, technical aspects, licensing, satellite services, and marketing for this season of Big Brother Naija.
“This year, we have backed this commitment up with a total investment of NGN5.5 billion, covering the costs of production, construction, fittings, technical, licensing, satellite, and marketing in the production of this season of Big Brother Naija.
“And of course, there is the direct impact of over 2000 individuals employed to bring this project to life.
“As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures,” she said
Tejumola also highlighted the direct impact of employing over 2,000 individuals to bring this project to life.
She also expressed gratitude to the show’s lead sponsor, MoniePoint Microfinance Bank, and the associate sponsor, HFM Online Trading, for their partnership with MultiChoice in delivering a Biggieverse of pure entertainment.
Ilebaye during the presentation expressed her excitement over her victory and thanked MultiChoice, her family, fans and fellow ex-housemates. She promised to make good use of the money and make everyone proud.
Mr Chinedu Okpara, Head of Product Marketing at MoniePoint, expressed joy in partnering with MultiChoice to execute the All Stars show. He described the show as exciting and said they were happy to be a part of it.
