Nollywood actress and filmmaker Omoni Oboli has entered into a partnership with MTN Nigeria to release seven Christmas-themed movies, in an initiative aimed at expanding access to Nigerian entertainment.
According to The PUNCH, the partnership was unveiled during a Christmas Movie Mixer organised by MTN Nigeria, bringing together filmmakers, actors and other stakeholders in the creative industry.
The collaboration will also support online distribution through YouTube, allowing viewers to access locally produced films using specialised data packages.
MTN explains partnership with Omoni Oboli
Speaking at the event, MTN Nigeria’s General Manager of Consumer Segments, Idowu Adesokan, explained that the company was committed to supporting Nigeria’s growing creative economy.
He maintained that telecommunications services could help filmmakers reach wider audiences and create additional economic opportunities.
The partnership forms part of MTN’s efforts to connect entertainment producers with audiences through digital platforms.
Omoni Oboli welcomes affordable streaming
Oboli expressed excitement about the collaboration, explaining that affordable data would make it easier for viewers to watch her productions.
“With MTN bundles, you can watch a whole film with just a few hundred naira,” she said.
The filmmaker maintained that greater audience access could improve revenue opportunities for producers and provide more work for actors and production teams.
She added that successful productions support several livelihoods beyond those of the lead performers.
Seven films planned for Christmas
The seven films are expected to form part of Oboli’s festive entertainment offerings.
The partnership also reflects the increasing role of YouTube in the distribution of Nigerian films.
Oboli has continued to explore online platforms as an alternative avenue for reaching audiences beyond conventional cinema and television distribution.
The initiative is expected to support Nigerian storytelling while making locally produced entertainment more accessible to viewers.
