Nigerian singer and entrepreneur Mr Eazi has revealed how his Locker Room Bonus initiative provides direct financial rewards to lower-league footballers immediately after their teams win matches.
The Afrobeats star discussed the project during an interview on The Beat 99.9 FM with Osi Dirisu.
Mr Eazi, whose real name is Oluwatosin Ajibade, explained that the initiative was designed to address delayed payments and improve financial transparency in Nigerian grassroots football.
The project allows eligible players to receive bonuses directly in their bank accounts without passing through football associations or club management.
Mr Eazi explains direct payment system
The singer disclosed that Locker Room Bonus uses identity verification and player registration data to determine eligible beneficiaries.
He explained that footballers participating in the programme receive notifications shortly after successful matches.
According to him, the initiative avoids administrative structures that can delay payments to players.
He also emphasised that the programme serves a broader commercial purpose beyond rewarding footballers.
Mr Eazi maintained that reliable player information could help attract investors into Nigerian sports.
He argued that verified data would enable businesses to assess opportunities in grassroots football more effectively.
Mr Eazi announces changes to Empawa
The entrepreneur also disclosed plans to consolidate his entertainment businesses under a unified corporate identity called Chop Life.
He explained that the restructuring would bring music investments, recording studios, live entertainment and other commercial activities together.
The existing Empawa programme, which supports emerging artistes, will continue operating under the new arrangement.
Mr Eazi described the restructuring as an opportunity to create a broader entertainment business that could support different creative ventures.
He also urged wealthy Nigerians to invest more heavily in the country’s music and sports industries.
The singer maintained that both sectors had demonstrated their ability to generate commercial value and deserved greater domestic financial support.
He expressed confidence that improved business structures and reliable data could attract more investment into Nigeria’s creative economy.
