Entertainment
Snoop Dogg: How rapper made £5.3m ‘in 60 Seconds’
American rapper, Calvin Cordozar Broadus Jr., better known by his stage name Snoop Dogg, has reportedly raked in more than £5 million from his appearance in Just Eat’s new advert, which aired for 6o seconds only.
The rapper, 48, is the face of the takeaway delivery service’s new campaign and recorded a new song for the company.
The star gives the jingle ‘Did somebody say Just Eat’ a new twist in the popular advert.
It has been seen nearly 7 million times on YouTube and a music insider told The Sun that the rapper has earned £5.3million from the deal.
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The source said;
‘It’s easy money and the adverts have proved a hit with audiences.
‘Snoop is a legendary character so the negotiation took time and plenty of cash.
‘But having him on board has not only driven sales, it’s given the brand a massive boost.’
The music insider said the song has proved very popular on social media and is the company’s most successful advert.
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