Leading pan-African Ankara manufacturer Hollantex, has announced the signing of singer and global entertainer, Yemi Alade, as brand ambassador.

As the new Brand Ambassador, Yemi Alade will be instrumental in growing the brand’s presence across Africa.

She will support the launch of Hollantex’s new collections and leverage her music and social media platforms to promote the brand’s beautiful patterns.

Yemi Alade said, “For many years ankara has served me well, allowing me to display my unique fashion sense in various colours and multi-pattern work.

“You can see it in my music videos, red carpet moments and my daily wear. My partnership with Hollantex is a match made in heaven.”