Nigerian legendary musician, Innocent Idibia, widely referred to as Tuface has said that settling scores on the social media among artiste is not the best as it ends up escalating issue.
Tuface in a chat with Guardian lifestyle spoke about how he has been able to successfully build a career for himself and remained relevant in the industry.
He also spoke about the unending beef between artistes on the social media.
See interview excerpts below:
What are your thoughts on the beef between artists especially through social media?
“I think it takes a lot of self-control and understanding, we are all human beings, so definitely sometimes, you get human reactions from people. Sometimes, you see say this artist don vex, don write or talk something, don curse one person. Social media is like pouring petrol on fire you’re trying to quench instead of using water. Like me, I’ve always preached one love but it doesn’t mean that if person wey dey give me beef, even if I no respond, e no mean say I go take am from the person completely. I am not the type of person to put my stuff on social media, sometimes we dey provoke, e don get one or two times wey I go off on one or two people. I’m not saying that you won’t see me in that position but I control myself many of the times. E get some people wey you need to curse dem make dem know. But for me, people shouldn’t take social media too seriously because there are so many fake things, faceless people on there. You just have to grow that thick skin and use social media as a business tool and take the rest as aproko.”
What’s the key to staying relevant in the music industry?
“I think there are a couple of things that combine to make that happen. It’s the way you treat and deal with people. You have to keep bringing out fresh stuff and keeping in touch with the times. You just have to keep working and know that you haven’t arrived. You just have to keep working because if you don’t do all these things you will just be stuck at one time and you will be forgotten over time.”
What’s the key to sustaining a rewarding career as a musician in Nigeria?
“The key is to not lead a fake life, know your limits and know your priorities. If you make money, you save, invest, leave those things [fake life] because you’re not going to have rosy times all through. You also can’t depend on just one source of income.”
Apart from his successful musical career, TuBaba has his hands in the nightlife and real estate industries. With Rumours nightclub located in Festac and Victoria Island, he is a firm believer in having multiple sources of income without letting one venture suffer for the other. Over the years, we have seen many peers of the artist become a flicker in the music industry, either leaving one industry for the other or going completely under.
