Video-sharing focused social networking service,TikTok, has banned the popular “milk crate challenge” from its platform due to concerns that users participating in the trend could be seriously injured.
The challenge involves TikTok users stacking milk crates into a pyramid and then attempting to climb across the unstable structure from one side and down the other, without any of the crates giving way beneath them.
However, the viral challenge has now been banned by the platform as TikTok explained the challenge publicised a dangerous activity.
A spokesperson for TikTok said, "TikTok prohibits content that promotes or glorifies dangerous acts, and we remove videos and redirect searches to our Community Guidelines to discourage such content.
"We encourage everyone to exercise caution in their behavior whether online or off.
"While the challenge may have started as a joke, it has resulted in some less funny injuries, with it being reported by local news outlets that people are getting hurt due to attempting the challenge.”
A doctor, Ben Saldana, warned this week against the challenge, noting how ‘if someone fell from seven crates, lots of things could happen.’
He referenced possible broken bones, brain bleeds, concussions and spine injuries, according to the Houston Chronicle.
All search results for the Challenge has been deleted by TikTok.