Leaked tape: Tiwa Savage risks losing endorsement deals - PR expert

"...when a tape of an artist is released, it is a huge blow..."
Leaked tape: Tiwa Savage risks losing endorsement deals - PR expert
Tiwa SavageFILE

A public relation's expert, Issac Mayowa, has said that singer and mother of one Tiwa Savage might lose some of her endorsement deals after her sex tape hit the internet.

Tiwa Savage’s alleged sex tape hit the internet on Monday night and social media went wild with different hot takes from fans and celebrities alike.

While some people showed unflinching support for the “Somebody’s Son” crooner, others condemned her.

But Mayowa said, “The industry is filled with several scandals from domestic violence to rumored infidelity or rumored extra-marital affairs, but when a tape of an artist is released, it is a huge blow.

"It takes months, sometimes years to correct the damage such clip can cause. tape damage control is a herculean task. Most endorsement deals come with moral clauses that give the company the right to exit the contract if a celebrity lands in trouble, as such could tarnish their reputation.”

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