Nigerian beauty entrepreneur Susan Esisi has organised a food distribution programme for more than 1,000 residents in Lagos to celebrate her two sons’ birthdays.
According to Daily Independent, the Chief Executive Officer of Susan Chanel Beauty held the outreach in Opebi, Ikeja, distributing essential food items and financial assistance to families.
The initiative formed part of Esisi’s annual charitable activities, which began during the COVID-19 pandemic in 2020.
Beneficiaries received food supplies including rice, beans, semovita, poundo yam, tomato paste and vegetable oil.
Cash gifts were also distributed to help households manage immediate financial needs.
Susan Esisi celebrates children’s birthdays through charity
The programme coincided with the birthdays of her sons, Ivan, who turned seven, and Ilon, who celebrated his first birthday.
Esisi explained that she wanted her children to understand the importance of generosity and community service from an early age.
“I want my children to grow up knowing that leadership is about service,” she said.
Residents, including older women and young mothers, attended the outreach and received packages containing household essentials.
Several beneficiaries expressed appreciation for the assistance amid rising living expenses.
Beauty entrepreneur expands charity initiative
Esisi explained that her charitable activities were supported by the growth of her beauty and wellness business.
Susan Chanel Beauty provides skincare products and spa services, operating in locations including Lagos, Abuja and Accra, Ghana.
The entrepreneur said the food distribution programme represented her commitment to supporting vulnerable households.
She maintained that business success should create opportunities to improve the lives of people within surrounding communities.
The latest outreach continues her tradition of using personal and family celebrations to support families experiencing financial difficulties.
