Nigerian Afrobeats superstar Burna Boy has launched his first sneaker collection in collaboration with Swiss sportswear brand On, marking another milestone in his growing influence in global fashion.
According to an official statement released by On, the partnership with Burna Boy was established to develop products and experiences combining sport, culture and creativity.
The collection officially debuted on Thursday, October 22, 2026, featuring three sneaker designs spanning lifestyle, tennis and running.
The collection includes the Cloudtilt Remix, Roger Clubhouse and Cloudmonster, each reflecting different aspects of the Grammy-winning singer’s personal style.
The collaboration follows Burna Boy’s appointment as On’s brand ambassador in September 2025, when the company introduced him as its Clubhouse President.
Burna Boy unveils three sneaker designs
The Cloudtilt Remix features an Ox Brown and Cinder colour combination, giving the lifestyle sneaker a distinctive dark appearance.
Designed for walking and everyday use, the footwear retains On’s signature cushioning technology and will retail for $170.
The Roger Clubhouse adopts a tennis-inspired design, featuring an all-white leather upper, metal eyelets and subtle branding.
Priced at $150, the sneaker combines classic sportswear aesthetics with modern fashion elements.
Meanwhile, the Cloudmonster running shoe arrives in a bold Sienna colourway, featuring a matching cushioned midsole.
The model, priced at $180, completes the three-piece collection, which is available through On and selected retailers.
Burna Boy expands partnership with Swiss brand
The collaboration represents another step in Burna Boy’s relationship with On, combining his influence in music with the brand’s focus on sports and lifestyle fashion.
Speaking when the partnership was announced in September 2025, the singer explained how his interests in music, sport and culture influenced the collaboration.
“For me, everything I do comes from the same place – music, sport, community, and culture. It’s all connected,” Burna Boy said.
“On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.”
On’s Chief Executive Officer, Martin Hoffmann, previously praised Burna Boy’s ability to connect with audiences and influence communities through music.
The partnership initially focused on tennis-inspired fashion and cultural experiences before expanding into footwear.
The latest release strengthens Burna Boy’s presence beyond music, highlighting the increasing relationship between African entertainment, international fashion and global sportswear brands.
