Samsung Electronics emerged as the leading smartphone vendor in Central and South America, the Middle East, and Southeast Asia during the first quarter of the year, supported by strong sales of its flagship Galaxy S26 lineup and the budget-friendly Galaxy A series, according to industry figures released Monday.
Data published by industry research firm, Omdia, showed that Samsung shipped about 12.9 million smartphones across Central and South America between January and March.
The figure represented 37 percent of the region’s total smartphone sales of 34.8 million units during the period.
Omdia attributed Samsung’s strong performance in the region to the continued popularity of the Galaxy A series, noting that the company successfully met consumer demand through a broad and diversified smartphone portfolio.
In the Middle East, where overall smartphone shipments declined by 6 percent year-on-year to 11 million units in the first quarter, Samsung maintained its market dominance with a 34 percent share. The report linked the company’s performance to solid consumer demand for both the latest Galaxy S26 devices and the Galaxy A series.
Samsung also recorded strong sales in Southeast Asia, shipping approximately 4.6 million smartphones in the first quarter. The volume accounted for 21 percent of all smartphone sales recorded in the region during the same period.
According to Omdia, the successful January launch of the Galaxy S26 series, alongside consistent demand for Galaxy A smartphones, enabled Samsung to strengthen its position in Southeast Asia despite a 9 percent decline in the region’s overall smartphone market compared to the previous year.
Earlier findings from Omdia also ranked Samsung as the world’s top smartphone manufacturer in the first quarter, with the company securing a 22 percent share of the global smartphone market.
