The chairman of Kaduna-based Kadawood Film Industry, Nuraddeen Muhammad Usman, popularly known as Nura MC Khan, has shed light on why Nollywood movies are doing better than films produced by Kannywood.

The producer of ‘Daga Ceton Rai’ television series admitted that there are some noticeable differences, especially in the area of marketability.

“Nollywood is ahead of us which perhaps is because they are using English language. So, producers make more money there, which is a huge booster to any filmmaker, and it helps them in producing better movies because they know they will get profit no matter how much they devote.

“They also pay more, which is also directly linked to the market they have<‘ he said.

Daily Trust reported that the film maker was, however, upbeat that the Hausa movie industry is coming up.

This is just as he revealed that some Northern film producers are trying their best to bridge the gap by making big budget movies that are good in all ramifications.

“Where the Hausa film industry is better than Nollywood is in the way our people appreciate us. Here, our people appreciate us, and give us more attention than our counterparts in the South. The recognition they get that is better than ours is in getting more endorsement.

“We have to start producing movies targeting the world at large. We need to go for more training in all aspects of film making, and even the actors need to be updating. So, if we can be updating ourselves, I see our industry competing with Hollywood and Bollywood in the near future, not even Nollywood. And lastly, we must put merit ahead of sentiment and loyalty. In some of our movies, casts are selected in some cases based on loyalty, whereas in Nollywood they select cast based on merit.

“There is one Nollywood movie ‘The House of Dambe’. The producers called me and described what they wanted, and I sent a boy to them that was working here only as a bodyguard in our movie, and they cast him as the lead role. In all the Nollywood movies I featured, I was selected based on what I can offer, not on loyalty,” he said.