Nigeria’s payment technology company, Flutterwave, has announced a multi-year partnership with Basketball Africa League (BAL) on Monday.
BAL – Africa’s premier men’s basketball league kicked off its inaugural season on Sunday, May 16, at the Kigali Arena in Kigali, Rwanda, with 12 competing teams from across Africa.
According to a statement released on the fintech company’s website on Monday, the partnership is expected to leverage on the BAL and Flutterwave’s shared commitment to driving economic growth across the continent through the launch of a digital campaign that will provide select African entrepreneurs and small businesses with the opportunity to travel, connect and engage with other African markets.
Commenting on the partnership, Flutterwave’s Chief Commercial Officer, Ifeoluwa Orioke, said: “As a lifelong basketball fan, I am excited that we are able to team up with the BAL as it tips off its inaugural season.”
“There’s progress going on in Africa, and this is the time to tap into the enthusiasm of young people to unite the continent and open doors for young Africans through sports.”
According to BAL President, Amadou Gallo Fall, “Technology plays an important role in basketball and our ability to make our content and products accessible and convenient for fans to consume,”
“This partnership also reflects our ambition to play a role in the industries that will shape the continent’s economic growth, facilitate entrepreneurship and strengthen the continent’s position on the global stage.”
