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Toke Makinwa: Is Pucci fake version of Gucci?


In the dynamic world of fashion, perceptions often take center stage, and recent controversy surrounding Nigerian celebrity and internet sensation Toke Makinwa has brought the spotlight onto the intriguing intersection of style and brand identity. 

Toke’s viral video on X showcasing her in a dress adorned with the inscription “PUCCI” has sparked debates and raised eyebrows, with many questioning the authenticity of the brand compared to the well-established and renowned “GUCCI.” 

However, the truth is, PUCCI is far from a counterfeit imitation. In this article, we delve into the distinct realms of PUCCI and GUCCI, unraveling the essence of these two fashion powerhouses to understand the diversity they bring to the world of high-end couture.


Is Pucci owned by Gucci?

Pucci was originally owned by an Italian aristocrat Emilio Pucci. The brand was born in the 1940s, gaining recognition for its vibrant, geometric prints that captured the spirit of the post-war era. Since June 2021, LVMH, the parent company of Louis Vuitton owns 100% of Pucci.

Pucci’s creations is synonymous with the jet-set lifestyle, favored by the likes of Jackie Kennedy and Marilyn Monroe. The brand’s legacy is deeply rooted in its association with colorful and bold patterns

While Gucci, on the other hand, has a longer history dating back to 1921 when Guccio Gucci founded the company in Florence, Italy. Originally known for its fine leather goods, Gucci expanded its repertoire to include clothing, accessories, and fragrance.

Aesthetic and Design Philosophy:


Pucci’s aesthetic is defined by its kaleidoscopic patterns and vivid color palettes. The brand often incorporates swirling motifs, bold geometric shapes, and abstract designs into its creations. Known for its maximalist approach, Pucci embraces a sense of playfulness and exuberance in its designs. The brand’s resort wear, in particular, has become a staple for those seeking a glamorous and carefree style.


Gucci, in contrast, is characterized by a more diverse and adaptable aesthetic. The brand has evolved under the creative direction of Alessandro Michele, who took the helm in 2015. Michele’s vision for Gucci fuses eclectic vintage inspirations with contemporary flair. The result is a blend of romanticism, opulence, and a touch of irreverence. Gucci’s designs often feature a mix of bold colors, intricate detailing, and a nod to the brand’s heritage through iconic symbols like the double-G logo.


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Signature Pieces:


The signature Pucci piece is undoubtedly the silk jersey dress, adorned with vibrant prints and flattering silhouettes. These dresses are celebrated for transitioning effortlessly from casual daywear to elegant evening attire. Pucci’s accessories, such as scarves and eyewear, also showcase the brand’s iconic patterns.


Gucci’s signature pieces include the iconic double-G logo accessories, leather goods like the Gucci Dionysus bag, and statement clothing items featuring bold patterns and embellishments. Under Alessandro Michele’s direction, the brand has embraced a more gender-fluid approach, breaking traditional fashion norms and pushing the boundaries of what luxury fashion can be.


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