Manchester City have signed a multi-million-pound partnership with dating app Tinder.
The Premier League leaders announced the new deal just hours after succumbing to a 3-0 defeat to Liverpool in the first of their Champions League quarter-final tie.
The dating app has agreed on a multi-year sponsorship with City’s men’s and women’s teams, along with City Football Group sister club New York City FC of Major League Soccer, Manchester news reports.
The announcement was marked by the launch of a giant blimp which read: “Tinder swipes right on Manchester.”
A statement on the club’s website read,
“Football is all about a community of fans, sharing moments, emotions and passion for the sport they love.
“Together with Tinder, we have a great opportunity to explore how we can combine Tinder’s significant appeal and reach with our global audience to create even more relationships in a new, fun and creative way.
“We believe this will be a perfect match for Tinder and for City.”
