Self-styled investigative journalist, Kemi Olunloyo, has said disqualified Big Brother Naija [BBNaija] housemate, Tacha Akide, does not have an endorsement deal with alcoholic beverage maker, Ciroc.
In a post on social media, Olunloyo, the deal Tacha has with Ciroc is a paid partnership.
Olunloyo also gave some PR tips to Tacha and her manager, Teebillz.
She wrote:
TACHA HAS CONFIRMED SHE HAS A PAID PARTNERSHIP WITH CIROC. MY COMMENT ON HER PAGE. SHE EDITED HER INITIAL POST I CALLED A POSSIBLE PR STUNT.
When you see Paid partnership with… above a post in feed or in a story, it means that the person who shared it has a commercial relationship with the business partner that’s mentioned, and that they were compensated in some way for the post. Tacha you have a paid partnership with @ciroc, you are losing money, views, exposure.
Start using your @instagramforbusiness Branded content tags!!!!! OMG, you are wasting time O!! @teebillz323 get these things active.
Brand content tagging will let this picture be seen in the 317M @instagram FEED! Brand content is different from ads you see on Instagram. She can collect MORE MONEY from Ciroc and move their brand to the top and hers also. If it’s a paid partnership they should both do a paid partnership brand content tagged post. They both win. This is only on verified pages.
Many Nigerians verified on Instagram don’t even use it���. Use your energy wisely. These Titans abusing me are not Educated people who will bring her down. Brand this young lady first. I told Tiannah this too during my birthday. A brand content tagging with her let people as far as Hollywood see my shoot. A star over there can call her and fly her to them just like that. Take the opportunity. It’s not every day I give N1M PR and SM tips. My next branded content will be with @officialblessingceo. Tacha uses the Branded Content tag unless it’s not a real partnership which I doubt is audio. We Nigerians sometimes don’t know our FULL POTENTIAL. #FreeTip .