Seven members of a family lost their lives, while seven others sustained injuries after their vehicle plunged into a deep ravine and caught fire in Murree, according to rescue officials.
The fatal accident occurred along Barhoha Link Road when the car reportedly veered off the roadway before tumbling into the ravine. The vehicle caught fire following the crash, killing seven occupants at the scene.
The deceased included three children and two women.
Rescue personnel identified the seven injured passengers as Arshad, 40; Nighat, 35; Laiba, 17; Tayyab Mahmood, 10; Raima Noor, 7; Kashan, 4; and Aima Noor, 18 months.
The injured victims were subsequently transported to Holy Family Hospital in Rawalpindi, where they were taken for medical attention.
Preliminary information from rescue officials indicated that all 14 occupants belonged to the same family and were travelling together when the tragedy occurred.
The family was reportedly returning home after attending a wedding ceremony in a nearby village when the vehicle crashed.
The incident has left several family members dead and others injured, turning what had been a journey home after a social gathering into a devastating tragedy.