Agency Report

Celebrity stylist and creative director, Apuje Kalu, is working with several A-list celebrities attending this year’s Academy Awards and after-parties. So what goes into a successful Oscars look?

Part of the key to pulling it off is making sure attendees are comfortable and confident.

“When styling my clients I’m very collaborative. We have meetings, we talk strategy, we exchange images, but ultimately they’re the ones that are facing the cameras, so I want to ensure that … I’m not forcing a vision or look onto them,” he said Friday. “But I’m also not afraid to push them.”

“There’s going to be a lot of volume, like really big gowns on the carpet this year. We’re coming back at the Oscars and people are looking forward to making statements and to be being seen.

“Also, you’ll see a lot of sleek silhouettes. Everyone’s body type can’t carry maybe a really big gown, and some people look really good in sleek silhouettes showing off their figure but still being covered and still being tasteful,” he said.

Reuters