Meta tests new Facebook, IG switch feature

Zuckerberg shifts attention from Facebook to Meta
Zuckerberg shifts attention from Facebook to Meta

Meta, owners of Facebook and Instagram, is testing an Accounts Center feature in its apps to allow users to switch between different accounts.

This new feature is designed to help make things easier for anyone who jostles between various accounts on Instagram and Facebook.

It is also set up to help users with a lot of Instagram and Facebook profiles to separate their Online Brand, personal life, and business.

The new account switcher for Facebook and Instagram will show you all the accounts and profiles you’ve added to the Accounts Center.

While Instagram has let you switch between different profiles for years, the new system lets you throw Facebook accounts in the mix, making it easier to jump over to Facebook if you need to do something on that app.

It’ll also show you some details about notifications for each account — if you’re browsing your personal account, the switcher will show you if there are comments or other notifications to check out on your other accounts.

According to the company’s blog post, the new switcher is being tested worldwide for people using iPhones, Android phones, and even the web version of Instagram.

The company wrote, "We’re introducing new features that make it easier to create, switch between and get notified for multiple profiles on @facebook and @instagram."

Meta spokesperson Emil Vazquez said that the company wouldn’t share specific numbers on how many people have access to the update, but said, “it’ll continue to expand in availability in the coming months.”

On iOS and Android, Meta says it’s also testing a new account and profile creation flow, which will make it easier to set up new accounts and profiles and to start using Instagram if you already use Facebook (or vice versa).

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