Popular New Zealand social media personality Joel Yukich, widely known as the hunter-gatherer behind Blokes Can Cook Too, has died unexpectedly at the age of 35.
The New Plymouth father of four is being remembered for his aroha, infectious laughter and the “hearty kai” he generously shared with family, friends and followers throughout his life.
Yukich, who died yesterday, built a large online following through videos showcasing his cooking, hunting and outdoor adventures. His Facebook page attracted more than 115,000 followers, while his Instagram account had over 14,000 followers.
Fellow Kiwi influencer Stef the Maori said he understood that Yukich had suffered a heart attack.
“Waiting for autopsy results to come. Condolences to the whanau. See you soon brother,” he wrote.
Tributes have poured in from relatives, fellow food creators and fans, many of whom spoke of the positive influence Yukich had on their lives.
In an emotional online tribute, his partner, Alanna Hussey, said her “world changed forever.”
“I am completely heartbroken and still trying to process that this is real. Joel was everything to us. He was an amazing dad to his four boys, an incredible partner, and someone who would do anything for the people he loved,” she wrote.
Hussey also described the silence left by his passing as unbearable and thanked him for the memories, laughter and affection they shared.
“I would give anything to have one more day with you.”
Stef the Maori’s tribute drew more than 1,000 comments from friends and supporters, with many expressing shock over the news.
“Damn, was just watching his stories eating those venisons last night! Rip legend,” one person wrote.
“Thank you for sharing your gifts of love for diving, gathering and preparing the meanest kai,” another said.
“This is heartbreaking, such a great guy and influence on men, young and old, showing the world the many sides of being a nurturer,” a follower said.
A Givealittle fundraising page created to support Yukich’s celebration of life described him as someone who had built lasting friendships through countless hunting and fishing trips across New Zealand. His sister, Carlie Yukich, said her brother had amassed a wide circle of friends during those adventures.
