Following a global outage of Twitter website and app on Friday evening, there are reports that the majority of its 290 million users are redirecting their attention to other social media platforms such as Facebook, Instagram and Whatsapp.

Although technology outages are not uncommon, outage tracking website Downdetector.com revealed that efforts are currently on to resolve the glitch.

Twitter is one of the leading social networks worldwide and a popular marketing channel.

In 2019, Twitter’s audience counted approximately 290.5 million monthly active users worldwide, and was projected to keep increasing up to over 340 million users by 2024.

Downdetector, which tracks outages by collating status reports from a number of sources, including user-submitted errors on its platform, showed nearly 15,000 user reports of outage.

As of the time of filing this report, Twitter has yet to respond to a request for comment.