He said that this was important to ensure enhanced returns on investment and minimize a loss on the equities market.
Oluwole spoke at the Capital Market Correspondents Association of Nigeria (CAMCAN) virtual forum on Wednesday in Lagos.
He urged retail investors to go beyond speculation and invest in stocks with strong fundamentals, sound management and potential for growth.
According to him, the COVID-19 pandemic and downturn in the stock market provide an opportunity for investors.
He said that understanding to invest in good companies, such as FBNH, was key at such a time, for investors not to have their fingers burnt again.
Oluwole said that there was an opportunity in any market downturn, urging investors to key into the present opportunities in the equities market.
“At this time of economic challenge, we have seen an increase in the domestic retail and institutional investors participating in the market,” he stated.
On the exit of foreign investors, Oluwole said they would soon find their way back to the market in a matter of time with strong business fundamentals.
In his presentation titled, ‘Financial media and engagement with Retail Investors’, he said there were a number of different investors with varying levels of interest in a company’s investment story.
He said that while the majority of the audience have broadly similar requirements, there are subtle differences, and it is critically important to ensure consistency in the messages to avoid misinterpretation.
Oluwole described retail investors as non-professional market participants who generally invest smaller amounts than larger institutional investors.
He also said that individual investors were thought to be less knowledgeable, less disciplined, less skillful, and prone to behavioral and emotional decisions.
Oluwole said that despite their lack of knowledge, the retail investment space was enormous with individuals.
He said that knowing and understanding potential investors was very crucial when presenting the equity story and considering having a fair balance of investor type,
According to him, Investor Relations (IR) plays a pivotal role in providing detail about the health of an organization to a wide range of interested parties.
He said the information disseminated through IR not only projects the financial and operational strength of the organization but also enables a two-way relationship between the company and its stakeholders.
“The increase in stakeholder interest from optimal Investor Relations will ultimately result in an increase in the market value of the organization, as long as the company delivers on its operational performance, noting the environment.
“Company’s day-to-day interface include institutional and retail shareholders, bondholders, credit and equity analysts, the Exchange, and the financial media.
“The principal role is to manage interest from these audiences and ensure they are fully informed about the performance of the business as well as identifying potential issues to address proactively.
“Ultimately, the primary goal for IR is to improve the market’s understanding of the company’s investment proposition, enhance investors’ confidence, attract capital, positively impact trading and reduce funding costs over the longer term.”
He said that the IR entailed the ability to work closely with all areas of the business, including Finance, Risk Communications, and various operational teams.
“In FBNH, we have different types of investors, and management has developed value in building capacities and highlighting the underlying investment proposition through channels to key stakeholders.
“We have got retail investors of about 50.9 percent and institutional investors of about 31.8 per cent and we engage in all-inclusive retail engagement program through timely information on our website, email to provide response in conjunction with the registrar, meetings with shareholders, among others,” he said.
Oluwole said that FBNH had embraced digital approach in reaching out to its retail investors in conjunction with its registrar, amid COVID-19 pandemic.
“We have moved things away from physical meetings to virtual meetings and we must always keep our communication line open to engaging with our investors,” he said.
He explained that the company, in 2019, demonstrated management efficiency with an NPL ratio of about nine percent.
He called on the Capital Market Correspondents to continue to ensure a good understanding of businesses in the financial community and bridge any perceived gap between businesses and the retail investor.
Oluwole said the media needed to work together to deepen understanding and bridge the knowledge gap with emphasis on the capital market.
