Prominent Nigerian actor and filmmaker, Jide Ekene, has attributed the growing influence of the Yoruba film industry to increased financial investment, engaging storytelling and a strong commitment to indigenous language productions.
Ekene made the remarks during an interview with Tochi when he was asked whether the Yoruba segment of Nollywood had overtaken the industry.
Responding to the question, the actor dismissed the idea of a takeover, describing the development as a natural progression within the entertainment sector.
“I think they invest more money, their stories are more interesting. I think it’s like a relay race,” he said.
The filmmaker recalled that the Igbo film industry previously enjoyed a period of dominance, driven by the popularity and contributions of veteran actors including Osuofia (Nkem Owoh), Pete Edochie and Patience Ozokwo.
“For a long time, the Igbos, Osuofia, Pete Edochie, Patience Ozokwo, we had it very good,” he said.
Ekene also identified Lagos’ vibrant cinema culture as another factor contributing to the success of Yoruba-language productions, noting that the state’s status as Nigeria’s entertainment capital has provided filmmakers with a wider audience and greater opportunities.
Despite this, he maintained that the industry’s achievements are primarily the result of the dedication and commitment of those behind the productions.
“Let’s not take away anything from their doggedness and agility, how much money they put into their movies and how they embrace their language. That’s a big deal,” he added.
His remarks have since generated discussions on social media, with many users agreeing that sustained investment, authentic storytelling and the promotion of indigenous languages have played a significant role in boosting the profile of Yoruba cinema both within Nigeria and on the international stage.
