Mo Abudu’s EbonyLife media firm has partnered with Sony Pictures Television for Àló, a brand-new writers’ initiative offering a unique platform for writers of African heritage.

The initiative Àló, which was announced on Tuesday, is derived from the Yoruba language and translates “once upon a time.”

It intends to tell the rich story of Africa’s heritage and its people.

The website for the initiative will be opened for fixed periods beginning from September 24 to November 5.