Disney cautions movie buffs as theaters reopen

Disney cautions movie buffs as theaters reopen

Agency Report

Families and lovers of the big screen in the United States are back in theaters as the pandemic eases.

However, it is unclear if a sizeable chunk of the audience - families - might be just as happy watching from the comfort and safety of their homes.

The offer of new movies at home in the safety of living rooms may trump any clamor for the big screens, an issue Walt Disney is addressing by shortening the time between blockbusters' release in theaters and on Disney+ streaming.

It's about ping-ponging the audience from the theater and back to their TV and vice-versa. Disney obviously has an incredibly bright future. But it's gotten more complicated because the pandemic has forever changed consumer viewing habits, Comscore's media analyst Paul Dergarabedian said.

Theater owners underscore that movie slates are strong and cinemas are filling up.

Watching movies at home was nothing new, but generally speaking people want to get back... that's being proved every week at the box office when new movies are opening that are really strong, said Phil Contrino, director of Media and Research at the National Association of Theatre Owners.


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