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Box Office: ‘Eternals’ reigns supreme with $71m debut

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Agency Report

“Eternals” soared to the top of the weekend box office chart, buoyed by mania for all things Marvel.

But its $71 million debut fell just short of projections, which had the superhero film debuting to $75 million.

That’s a sign, perhaps, that the iffy reviews muted “Eternals’” results or a signal that the underlying intellectual property, the story of a group of god-like extraterrestrials, didn’t have the resonance of other comic book adaptations.

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Marvel has successfully introduced lesser-known heroes, such as the Guardians of the Galaxy, to movie fans and spawned successful franchises with them, but that series got a lift from critics and also debuted in a time before anyone had ever heard of COVID. So, a much different world order.

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