Ex-BBNaija 'Lockdown' season five housemate and senior colleague of the just concluded season six show, Kiddwaya, has urged housemates to be brutal in the decisions they make as they face the realities of life.
Kiddwaya in an Instagram story on Monday advised the latest stars to prepare themselves to face the harsh realities of life outside the BBN house.
The billionaire son urged the housemates to forthwith be unrelenting and brutally be firm in their decisions, dealings and especially in recognizing their worth.
Kiddwaya added they have the power as it is to announce themselves to the world and wished them best of luck with all their endeavours.
“Be ruthless in picking the brands you work with! Be ruthless in your collaborations. Be ruthless in deciding what your worth is but most importantly, be ruthless in knowing your value!
“Once you open your mouth, that’s the minute you tell the world who you are. Goodluck. #BBNaija,” he said.