Creative industry will contribute $100bn to economy 2030 – Tourism minister

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The Minister of Art, Culture, Tourism, and the Creative Economy, Hannatu Musawa, says her ministry plans to contribute $100 billion to Nigeria’s economy by the year 2030.

Musawa made this known while speaking to State House correspondents after the sixth Federal Executive Council meeting of the year, held on Monday, May 13, 2025.

She said the FEC had approved a memo from her ministry to monetise Nigeria’s cultural, creative, and tourism assets — including artworks, heritage sites, and historical landmarks.

According to her, this move would open up a brand-new source of income for the country.

“Our ministry has committed to contributing and growing the economy by \$100 billion by 2030,” Musawa said. “We hope to do that by putting all the right structures in place so the industry can grow on its own.”

She added that her ministry would also tackle unemployment by creating at least two million jobs by 2027.

To help with this plan, Musawa revealed that the government had signed a deal with Moby, an international museum and collection agency, to help monetise Nigeria’s cultural and historical assets.

“The strategy for this monetisation will go through four different stages. We’ve completed the first phase. The next step is for us and Moby to sit down and begin the actual process of turning these assets into revenue,” she explained.

Musawa said this initiative would boost national pride and show the world the value of Nigeria’s traditions and identity, without putting pressure on the country’s finances.

“It is an exciting time for Nigerian identity, for our traditions, for our culture — where we use what we have to grow in a smart and sustainable way,” she said.

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