The 2025 Africa Cup of Nations in Morocco has set a staggering new digital record, generating over five billion video views and establishing itself as the most viewed football continental competition on social media.
The Confederation of African Football (CAF) released the figures on Wednesday, revealing an unprecedented digital footprint for the tournament. AFCON 2025 amassed 6.1 billion digital impressions and a remarkable 5.2 billion video views across various platforms.
This represents a massive leap from the previous edition. “For comparison, AFCON 2023 recorded approximately 2.1 billion digital views, meaning the 2025 edition nearly tripled that total,” CAF stated.
In an official announcement, CAF declared, “The TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 is now the most viewed football continental competition, generating an extraordinary 5.2 billion video views.”
The football body highlighted the crucial role of fan engagement, noting that “a total of 285 million engagements were recorded, reflecting an unprecedented level of interaction and emotional investment.”
A significant driver of this growth was the African diaspora, with millions of new users engaging with tournament content. TikTok emerged as a central hub, with over one million fan-generated videos created under the official hashtag #TotalEnergiesAFCON2025.
“From breathtaking goals and dramatic match moments to behind-the-scenes access and fan reactions, content from TotalEnergies CAF AFCON Morocco 2025 travelled at remarkable speed across borders, languages and cultures,” CAF noted, adding that this turned the event into a “cultural movement.”
The tournament, hosted by Morocco from December 21, 2025, to January 18, 2026, saw Senegal crowned champions, with Morocco as runners-up and Nigeria finishing third. Despite its digital success, the event was also marred by controversies, including disputed refereeing decisions and subsequent sanctions against several teams and players by CAF.
