The Premium Breadmakers Association of Nigeria has dismissed claims on social media that the price of flour has dropped sharply, insisting that current market realities do not support a reduction in bread prices.
The association responded to an online post alleging that flour now sells for between N35,000 and N40,000 per 50kg bag, and accusing bakers of refusing to reduce bread prices despite the alleged drop.
In a statement on Tuesday, the General Secretary of PBAN, Emmanuel Onyoh, described the claim as false and misleading.
He said, “The claims are untrue and a calculated attempt to incite the Nigerian public against hardworking bakers who are struggling to stay afloat.”
Onyoh explained that as of December 16, 2025, the price of a 50kg bag of wheat flour ranges from N55,000 to N62,000, depending on the brand and location of purchase.
He said, “The reality of flour pricing today is far from the fabricated figures circulating online. While some flour millers recently announced a marginal reduction of about N2,000 per bag, this is a drop in the ocean compared to the overall production cost.”
According to him, the slight reduction has little impact on the final price of bread.
“Mathematically, a N2,000 reduction on a bag of flour translates to about N20 savings on a family-sized loaf. This small margin is immediately swallowed by the rising costs of other essential inputs such as yeast, improver, margarine and preservatives,” Onyoh said.
The association also pointed to what it described as hidden costs involved in bread production.
Onyoh said bakers are facing serious economic pressure beyond flour prices, including electricity challenges and the heavy cost of diesel used to power ovens and generators.
He noted that most baking machines are imported, adding that the cost of replacing equipment and carrying out repairs has increased sharply in recent years.
“We are facing unprecedented expenses in fueling and maintaining distribution vehicles to get bread to neighbourhoods amid poor road networks,” he said.
He also said compliance with the new national minimum wage of N70,000 has significantly raised wage bills for bakeries.
“We choose to pay our staff fairly rather than shut down,” Onyoh added.
The PBAN secretary further complained about multiple taxes imposed by different levels of government.
“Bakers are burdened by a spectrum of taxes from federal, state and local government agencies, many of which are overlapping and punitive,” he said.
Despite the challenges, Onyoh said the association is mindful of the pressure on consumers and has advised its members to maintain quality while introducing bread sizes that suit different income levels.
He said, “We assure the general public that our members will not hesitate to reduce bread prices the moment cost conditions and the economy show a genuine and sustainable downward trend.”
According to him, the association’s priority remains the production of safe, quality and affordable bread that meets regulatory standards.
