Rihanna, the music mogul turned beauty tycoon, is making waves yet again as she ventures into the hair care industry with her latest addition to the billion-dollar Fenty Beauty empire: Fenty Hair.

In a vibrant and stylish advertisement released on Tuesday, Rihanna flaunted a chic short blonde cropped mullet, setting the stage for the launch of Fenty Hair on June 13.

“Ok some of you guessed it – @fentyhair is the newest fam on the block!!! 🏠 COMING 6/13,”
Rihanna announced on her Instagram page.

The promotional video showcases a diverse array of individuals with different hair textures and styles – from straight to permed, curly to braided – emphasizing Fenty Hair’s inclusive approach to hair care. With the tagline “STRAIGHT, CURLY, FRIZZLED … GOT YOU COVERED!!!”, the brand aims to cater to the diverse needs of its customers.

 

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Fans erupted with excitement at the news of Fenty Hair’s launch. Forbes estimates Rihanna’s Fenty empire to be worth a staggering $2.8 billion, a testament to the trust and loyalty her brand commands.

Rihanna joins a league of celebrities venturing into the lucrative hair care market, including Beyoncé, The Rock, and Rita Ora, signaling a growing trend of stars expanding their entrepreneurial endeavors beyond their primary fields of expertise.